How we help our clients

Digital Strategy and Technology Consultancy

Helping clients build a vision of their business transformed by technology


Data Engineering & Digital Identity

Releasing the value of data assets to create real understanding of our clients’ customers & opportunities


Marketing
Science

Identifying opportunity; Optimising performance


Customer Experience Management

Creating personalised experiences in web, mobile, CRM, IoT & Retail


Marketing Technology

Recommending and implementing Marketing technology platforms including our own adZU platform


Digital Strategy and Technology Consultancy

We work with our clients to transform their businesses through data and technology. Challenging the conventions of what’s possible, our innovations break boundaries enabling clients to design future state relationships with their customers and re-shape marketing solutions to facilitate them.

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Specifically, we offer:

  • Visioning and Value Engineering – a people-centric consultancy approach to creating and monetising a technology-powered business
  • Customer and user experience design – data and insight-driven strategies to create engagement and behaviour change
  • Digital marketing strategy – how best to use digital marketing channels and how to optimise marketing spend
  • Data eco-system design – identifying which 1st, 2nd and 3rd party data assets to manage and how to integrate these into an actionable solution
  • Technology architecture and Systems Integration design – creating a future-proofed, scalable roadmap for clients’ enterprise technology stacks
  • Adtech/MarTech Strategy – identify which technologies to adopt, how to integrate into the client’s business and how to release value from technology investments
  • Business change management – combine technology and behavioural strategies to creative positive enterprise cultures
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Data Engineering & Digital Identity

By getting a real understanding of our clients’ customers, we can release the true value of data to create new opportunities, find new prospects and increase the worth of customers to a business.

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Specifically, we offer:

  • Customer Data Platform - Release the value of your data by integrating data sources to create a single pan-enterprise, cross-device view of customers, to reveal trends, relationships opportunities
  • Database design & build - Build the underlying framework to accommodate all customer data and support all required marketing activities
  • Data integration & quality services - Integrate 1st, 2nd and 3rd party data into the solution. Ensure data is meaningful and reliable
  • 2nd & 3rd party data integration, enrichment and augmentation - Develop a true understanding of your customers and business opportunities, by identifying and integrating external data sets
  • Digital Identity management - Build a single identity for your customers across owned and paid media and across multiple devices. Use this identity to create personalised, programmatic marketing
  • DMP integration - Ability to integrate with a Data Management Platform to provide a complete 360 view of a customer and optimise any media reach and programmatic media buying. Use of CRM (1st party) data to improve audience understanding within the DMP
  • Security design - Ensure any solution is fully secure and compliant with industry requirements and the client/brand
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Marketing Science

We have the knowledge and acumen to find and quantify new opportunities for brands, and optimise the performance of marketing activity.

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Specifically, we offer:

  • Data modelling - Collating data sources and organising the relationship between them in a way that helps builder a richer picture of the behaviour a customer may be exerting or is like to display in the future
  • Descriptive, diagnostic and predictive analytics - Reviewing large data sets to understand what has taken place, using the learnings to work out what could happen next, and solving business problems by predicting what action should be taken
  • Machine learning - Advanced analytical modelling whereby the models and analytical processes continuously update in real time and learn from the data and existing outcomes. The process creates existing and cross channel recommendations
  • Reporting - Creating dashboards for reporting on marketing activities, understanding current customer base sizes, developments and movements
  • Data visualisation solutions - Provide visual interpretations of data, offering a clear visual understanding of what story it is telling us
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Customer Experience Management

Creating data-driven personalised customer experiences in any and every channel – web, mobile, CRM, retail, Internet of Things.

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Specifically, we offer:

  • Dynamic content/automated marketing solutions - Deploy platforms to provide data driven personalised marketing communications in all channels
  • CRM platform implementation - Implementation/configuration of a CRM platform technology such as Salesforce/Adobe/IBM
  • Web / mobile sites and applications - Development of highly functional responsive web sites. Mobile App design and development
  • Content management systems - Development of CMS-based applications to personalised experiences in web and mobile
  • IoT and connected device solutions - Using Internet of Things technology to build new services and relevance for clients with their customers
  • Custom application development - Bespoke development of client specific applications and solutions
  • API implementations - Implementation of 3rd party/custom applications via the provided API and development of bespoke API integrations
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Marketing Technology

We consult with and advise our clients to make the right software choices and get the best value from their marketing technology solutions. We partner with all leading MarTech vendors such as Adobe, SalesForce and IBM – as well as delivering our own Forrester and Gartner recognised Marketing Operating System, adZU.

DetailsProof point Discover adZU

MarTech consultancy:

  • Technology strategy and identification - Consultation to determine which of the various marketing cloud technologies are right for the business
  • Technology architecture - Overall design of the complete solution comprising of data, technology, channels and touch-point integrations
  • Systems integration
  • Platform set-up & configuration - Configuration of a particular product or service
  • Custom development - Design and development of bespoke marketing applications and services
  • Cloud Technology Services - Design and build/construction of the overall IT infrastructure that will be required to support an end-to-end solution
  • Programme management and campaign implementation support - Ongoing performance management and capacity planning/administration to ensure the optimal running of a solution
  • Channel integration and optimisation - Providing services to extend a solution to operate across additional channels (email, SMS, Mobile, Web, IoT, ePOS etc) and optimisation for operational effectiveness

adZU – Code’s ‘Visionary’ marketing operating system:

  • Transform and manage all parts of marketing process – from planning to media to content to delivery and reporting
  • Deliver better experiences, faster and cheaper
  • Enable rapid, mass personalisation and delivery of marketing content across channels at large scale
  • Automate/eliminate redundant marketing processes to free up time
  • Integrate multiple sources of data – customer, media, engagement, content, performance – to provide insight and enable better decision-making
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